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Nudge outlines two opportunities:. The opportunity for innovators — whether policy or product innovators — is to appeal to these automatic lazy thinking biases by hardwiring features into innovations thatl nudge people into adopting them. That is the key to irresistible innovation.

Although Nudge is mostly about policy innovation, rather than product or service innovation, it is a useful reminder that any consumer-focused innovation project should begin with understanding how consumers choose. You pays your money and you takes your choices pun intended.

They want to save us from ourselves — but do we want to be saved?


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Nudge: improving decisions about health, wealth and happiness

Notify me of new posts by email. This site uses Akismet to reduce spam. Learn how your comment data is processed. The Fly in the Urinal For example, manufacturers have been able to innovate cleaner urinals for public conveniences — not through technological wizardry, but by simply printing a life-size image of a fly onto the porcelain. Nudge outlines two opportunities: Either play on the fallacies and biases that pattern our automatic lazy thinking see list further down , Or jolt people into reflective thinking by providing them with a new way of thinking about something see examples immediately below For example; Want to increase organ donations?

Then opt drivers in to the scheme by default, but give them the option of opting out on drivers licence application forms but include information about how many people are waiting on waiting lists for a transplant Want to reduce personal debt? Then mandate that credit card companies include how much people would end up paying if they only paid the minimum amount Want to improve retirement saving? Then offer a default opt-in for a simple pension plan for employees and self-employed Want to decrease healthcare costs?

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Nudge by Richard H. Thaler, Cass R. Sunstein: | anekojirah.tk: Books

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Close Preview. Toggle navigation Additional Book Information. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore.

Why a nudge from the state beats a slap

Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments.

Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument. Thaler and Cass R. He holds an MSc in human decision science from Maastricht University and, in addition to his doctoral research, works with the Behavioural Insights Team advising the UK government on behavioural science and policy decisions. Reviews Thaler and Sunstein create persuasive arguments and dealing effectively with counter-arguments.

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